In a new project called “OMG, Who Stole My Ads?” French street artist Etienne Lavie makes it his mission to transform the ad space in Paris into an outdoor art gallery. He has been travelling around the city, snatching up posters and billboards, and replacing them with fine specimens of French art from an earlier era. If our senses have over-developed to the point where we need to be visually stimulated at all times outdoors, just to keep up continuity, then we might as well at least occasionally glimpse something that moves us—something we might elect to look at voluntarily. Lavie’s project gives that gift to a lucky subset of Parisian commuters.
Sit in the center of a library. Somewhere where you can see people. Don’t read a book; read the people around you. See the little girl working on her math homework, the teenage boy bobbing his head to the song he is listening to, the girl across from him who cannot stop staring at him, the men with ties too tight looking at long lists of numbers, the girl hiding behind a pile of books, and the women ripping her paper in half. Somehow I now realize every person is a book with a unique story to tell.
"I’m not worried about what will happen when you’re 30 years old, because I’ll never get to 30." - Kurt Cobain